In a world that is moving ever more quickly, we remain committed to careful and thoughtful reflection on what we are doing and why we are doing it. Our ongoing focus on writing demonstrates that commitment and provides an opportunity for us to stare deliberately at how our organization is being formed, what’s behind the activity, and ways that we can become more self-aware and introspective. Writing also provides an opportunity to elevate our message and advocate for our values. The work we are doing must continue to be informed by careful forethought and deliberate strategy. Giving attention to the craft of writing ensures that both of those things are taking place in a way that others can observe and interact with.